Alex Wall
MARKETING & CAMPAIGN STRATEGY
Independent thinking. Meaningful connections.
I help brands find their story and give people a reason to care.
I’m Alex, a marketing strategist with 15+ years of making audience insight, clear positioning, and campaigns pay off. Five clients below. What I did, and what happened.
SELECTED RESULTS
Real work. Real numbers.
The short version. Receipts below.
18%
Month-over-month subscriber growth for a 12-city subscription.
JUKELY / GROWTH
22%
Brand lift from social media for Tampico, on millions of impressions.
TAMPICO / SOCIAL
1/3
Lower cost per lead for a Florida personal injury firm, across Google Search, Yelp, and YouTube.
PANTER LAW GROUP / LEAD GEN
500
Users and 90+ five-star reviews in three months, on a founder-stage budget.
NOVELLA AI / LAUNCH
CLIENT WORK
05 clients · Real work
01
TAMPICO
Social that earned its keep.
Social media for Tampico Beverages across a decade, covering organic social, paid, and analytics for this international CPG brand in 50+ countries.
What I did
Handled social media for the Tampico account. I started at Roar as a copywriter, so the creative and the numbers lived in the same head.
What happened
The campaigns delivered millions of impressions and a 22% brand lift. Engagement came in at 28%, so people did more than scroll past.
SOCIAL MEDIA / CONTENT / PERFORMANCE
02
NOVELLA AI
Zero to 500 users on a shoestring.
Co-founder and Head of Marketing at Novella AI. Positioning, website, SEO, paid, CRM, lifecycle email. Everything, as founder-stage marketing tends to be.
What I did
Built the marketing function from scratch: positioning and messaging, the website, technical SEO, paid experiments, the CRM, and lifecycle email. Then my team built an AI agent on the Claude API, in Python and Node, to draft content, manage contacts, and run reporting.
What happened
0 to 500 users and 90+ five-star reviews in three months. The agent tripled email reply rates, from 0.9% to 2.6%, and shipped 7x more sequences in 90 days.
POSITIONING / SEO / PAID / CRM / AI AGENT
03
JUKELY
Subscribers up 18% a month. Churn down 37%.
Marketing for a 12-city subscription. Acquisition, activation, retention, and reactivation. All of it.
What I did
Owned the funnel end to end. Paid social, influencer, partnerships, and referral for growth. Onboarding redesign, lifecycle email, and win-back campaigns, guided by cohort analysis, for retention.
What happened
18% month-over-month subscriber growth. Churn cut 37%. Partnerships with dozens of venues, promoters, and brands, including Red Bull, Amazon, Frito-Lay, and Spotify, delivered millions of impressions.
ACQUISITION / RETENTION / PARTNERSHIPS
04
FGI YACHT GROUP
A long sale deserves a connected CRM.
A luxury yacht brokerage with a long, high-consideration sales cycle. I built their HubSpot from scratch, Marketing Hub and Sales Hub, and plugged it into the ad platforms.
What I did
Lead forms fed the CRM. That data triggered workflows and alerted the right broker when a relevant lead came in. Then the loop closed: CRM audiences went back to the ad platforms as suppression lists and lookalike seeds.
What happened
No headline number, and that is the point. Leads reached the right broker, ad spend stopped chasing people already in conversation, and reporting joined HubSpot funnel data to paid platform numbers.
HUBSPOT / CRM / LEAD ROUTING / AUTOMATION
05
PANTER, PANTER & SAMPEDRO LAW GROUP
Cost per lead down by a third.
A Florida personal injury firm, served through Proper & Co. Google Search, Yelp, and YouTube, under Florida Bar advertising rules.
What I did
Ran about $25K a month across Google Search, Yelp, and YouTube. Florida Bar Rule 4-7 covers legal advertising, so compliance shaped every ad before performance got a vote.
What happened
Cost per lead dropped by a third over the engagement, inside the rules.
GOOGLE SEARCH / YELP / YOUTUBE / BAR COMPLIANCE
A NOTE ON MY APPROACH
Good campaigns begin with listening.
I’m drawn to the space between what a brand wants to say and what people actually need to hear. My approach is to ask better questions, find the useful insight, and make the idea clear enough to travel.
Every client above is real, and so is every number.
© 2026 Alex Wall
Thoughtfully told. Purposefully made.